Personal motto: Adapt and advance.
This is how I am: Solution oriented and customer focused.
Free time: I think so.
Fredrik holds a Licentiate degree in Chemical Engineering and Polymer Technology from Chalmers Technical University, Gothenburg, and did his thesis on the combination of polymers and biomaterials to enhance performance in hygiene articles. After a number of years as researcher at SCA Hygiene Products in Gotenburg, Fredrik was employed as Research Manager at Mölnlycke Healthcare to establish a research function at their Surgical division. Fredrik acknowledged the power of being on the field, observing and working together with the end-users and spent a lot of time in the OR and even took an Introduction course in Operating Room nursing.
Eventually, Fredrik founded Gecko Innovation which was an introduction to entrepreneurship where he continued to develop products within the healthcare segment. When offered an opportunity to expand competency into the field of forest and sustainable biobased products, Fredrik accepted a position at Södra Skogsägarna as R&D manager. Fredrik is one of the founders of 10MD and is currently employed as CEO of 10MD.
Management team
Fredrik Gellerstedt Tech. Lic. Founder & CEO
Personal motto: Change is inevitable. Progress is optional.
This is how I am: Creative, engaged and challenging I guess.
Free time: Learning new things and enoying life.
Petra holds a Master of Sciences in Chemistry from the Gothenburg University, Sweden. While working as Key Account Manager for Sigma-Aldrich Chemical Co, she obtained a Marketing degree from IHM Business School. When joining Janssen-Cilag (Johnson & Johnson) as Product Manager, the interest for technology grew steadily and she became part of a J&J Task Force developing eHealth throughout the European organizations of Janssen-Cilag.
In 2004, Petra joined Mentice and as EMEA Marketing & Sales Director, she developed new business models relating to professional education in collaboration with industry clients and European Medical Professional Societies in Cardiology, Surgery and Radiology. As a founder and CEO of Orzone, Petra and her team at Orzone started with a mind full of ideas how to improve medical skills training with the use of advanced virtual reality technologies, and it ended with signed long term contracts with European Medical Professional Bodies and Non-Governmental Organizations.
After spending a few years with XVIVO Perfusion, establishing a new technology for Ex Vivo Lung Perfusion at cardiothoracic surgery clinics throughout Europe; Petra founded 10MD together with Fredrik and is now fully committed to the market launch where she utilizes previous experiences and international networks.
Petra Apell M.Sc. Founder & Business Developer
Håkan Bengtsson, M.Sc. CFO
Strong background in management, financials and HR from several listed and unlisted large, medium and small sized companies. Håkan holds a Master of Science in Business & Economics.
